MIDNITE COFFEE

Branding, Packaging, and Logo Design

Midnite Coffee is a coffee brand I created to demonstrate my abilities in branding. Through logos, merchandise, and package design, I believe that I have proven a strong brand identity. I wanted Midnite Coffee to have a midcentury-look to its logos.

A hint of dreamy and a hint of modern. I believe that the Midnite Coffee logo can be strong and everlasting. I selected only three specific colors to use as the color palette. This palette can be seen throughout the brand and focused to create a consistent vision across Midnite Coffee's merchandise including coffee cups, ground coffee bags, letterheads, business cards, tote bags and customer stamp cards. Both Adobe Illustrator and Photoshop were used in the process.

I thoroughly enjoyed this project. It was challenging, yet allowed me to really show off my style and vision. I am extremely satisfied with the results as the colors flowed perfectly through all of the mockups.